Middle End Setup $$

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TypePriceItem (affiliate link)DescriptionAlternatives (Not as good)
Camera - Primary
Sony's lowest end 4K video-capable camera. Affordably priced but APS-C means smaller sensor.
Camera Lens - Primary
f1.8 gives too much bokeh imo, so set to f2.8 or f4. 50-55mm is the closest to actual human vision which will give a natural appearance.
Light - Key
Single, soft light close to the face will give a flattering final look
Capture Card
There are many cheap alternatives to the popular Elgato Camlink, Magewell 4K, etc.
Tried and true, affordable yet very high quality USB microphone avoids having to pay for an XLR audio interface.
Earphones get out of the way unlike heavy headsets and ensure you can hear how your audio is coming out.